// About Us.

Formidable Media is an innovative New Media agency based in Boulder, Colorado, born from two outdoor industry veterans helping a small, select group of clients achieve new heights in consumer reach. Our expertise in content marketing, public relations and earned media exposure, trade show impact, event execution, social media strategy and creative services is unmatched. With 40+ years of combined experience in public relations, print and digital media, and outdoor industry brand building, Formidable brings the best of both sides of the communications world together in a new agency concept, laser focused on elevating great brands in every way. They spend hundreds of days each year authentically using the products they talk about on top of daily work on the cutting edge of new media.

40+ years of experience elevating brands

// Philosophy.

As a micro-agency operating on a global scale and backed by more than 40 years of experience in the active lifestyle industry, our core operating philosophy is building brands and problem solving through intuition, authenticity, honesty and relationship-building. From launching entire product categories to building SEO blogs for some of the most important brands in the industry, our background and passions are on tap for you so that we may all grow together.

// Public Relations

With deep experience on both the PR and editorial side of our industry, our focus is on sustainable brand stories and innovation. We know what works – and what doesn’t – better than anyone, and our “traditional” PR approach is far from traditional. We are committed to getting you the earned media placements you deserve and
we’ll spend the time with you necessary to craft stories that will land and nurture long-term media relationships.

// Paid Media / Native Content

In the dynamic media landscape, paid placements are a bigger part of every successful communications strategy. We help you navigate these waters and identify the best places for strategic media buys and native advertising opportunities that will engage your core audience to drive sales-generating awareness.

// Tradeshow Representation

We’ve been working the floor of Outdoor Retailer for longer than we care to remember. We’ll get you the best journalists coming through your booth, get you featured in the trade publications at the show,
and help you win awards.

// Content Creation, Blogging & Social Media

We have crafted stories and written copy for some of the most prominent brands and publications in the world. Our creative approach to storytelling through blogging, newsletters and social media will get your message out and engage readers in an authentic way, encouraging interaction with you and your brand. We also run full social programs including strategy, influencer mgmt, and channel growth.

Stronger Together

// What We Do.

Content Marketing

Digital Strategy

Public Relations

Social Media

Crisis Management

Creative Services

Helping clients achieve new heights

// Clients.

We are grateful for the amazing people and brands we get to work with, past, present and future. Please contact us for a customized list of past projects for you to explore.

// Scott Kaier

Scott Kaier is a former Senior Account Executive and Business Development Officer for Verde Brand Communications. He was previously the PR lead at Kelty, Sierra Designs and Ultimate Direction; and before that helped lead the boutique PR and communications firm Pale Morning Media. He has worked in the trenches in bike shops since college and is an avid cyclist, runner and skier.

Contact:; 802.238.7577

// Aaron H. Bible

Aaron H. Bible is a highly sought after journalist and digital content strategist who has led both consumer and trade publications to success. He holds an MFA from the Savannah College of Art and Design and is a former contributing editor to publications including Men’s Health, Elevation Outdoors and Backpacker magazine. He is also the former Managing Editor and Business Development Director of Blogs for Brands.

Contact:; 303.522.6443

// Reach Out.

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